Empower Engine for GOTV

We’re excited to offer a special GOTV plan to help you monitor your turnout and get every last voter to the polls. We have a plan to fit your budget, which will help you use your data to win on election day. See the details below

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Michael Piel
5 ways Empower Engine can help you right now

We’re four months from the most consequential election in our lifetime. Thanks to the pandemic, we’re all adjusting our strategies to deal with this unprecedented challenge. As you adjust your strategies, Empower Engine wants to help. Here are 5 ways we can help you right now: 

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Michael Piel
Multi-layered maps: Why you shouldn’t make them

Albert Einstein offered three rules of work, the first of which was “Out of clutter, find simplicity.”

More than ever before, campaigns are inundated with a massive amount of data on every voter in their district ranging from demographic breakdowns to sophisticated behavioral models. As they seek to make sense of this library of information, data visualization and maps are an important tool.

People often have an understandable urge to put all their key data on the same map thinking that will pinpoint the best locations for their work.

But Einstein’s rule of work applies, especially when it comes to data visualization and maps.

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Michael Piel
Lessons from Working in a Red State

The results of the 2019 elections give reason for optimism. We won the gubernatorial contests in Kentucky and Louisiana, and we flipped both legislative chambers in Virginia. These wins show what can be achieved when Democrats run top-notch, data-backed campaigns. But significant gaps in our campaign apparatus remain, and opportunities for wins are still being missed.

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Julie Goldberg