Six Ways Empower Engine helps you crush it in the field

1. See and understand data in an engaging and secure way.

Screenshot 2016-08-28 14.53.11.png
Same data. Different feel.

Same data. Different feel.

In this example, the District Categorizer is being used to keep track of where canvassers are going, where they've been, and where we need to phone bank.

In this example, the District Categorizer is being used to keep track of where canvassers are going, where they've been, and where we need to phone bank.

2. Visually track information

 
Volunteers have been crushing it in the dark green areas!

Volunteers have been crushing it in the dark green areas!

3. ENGAGE AND EXCITE VOLUNTEERS, SO THEY RE-COMMIT AND DO MORE.

 

 

 



 

 
The red areas have the densest turf for current targets, so that's where you should send your canvassers.

The red areas have the densest turf for current targets, so that's where you should send your canvassers.

4.Send your canvassers to the densest areas, so they can hit more doors.

 

 


 

 

 
Look at all the contacts made at the door during this campaign.

Look at all the contacts made at the door during this campaign.

5. COMMUNICATE DATA TO EVERYBODY FROM YOUR STAKEHOLDERS TO YOUR VOLUNTEERS.

 

 
Check out all the supporters identified during the campaign.

Check out all the supporters identified during the campaign.

6. Sit back and look at all the work that is getting done.

Vols Are Critical To Winning:
Show Them!

GOTV is fast approaching.  Are you ready?  Do you have enough volunteers recruited, and do you think they’ll put in enough shifts?  Our maps can help!

Demonstrate Your Results! Let’s look at a union’s participation in a 2014 legislative race.  The union organized a day of action and hit numerous doors for the campaign.  The campaign manager spent five minutes to pull up two maps in Empower Engine and email them to the union.  The first map showed all the doors that had been knocked that day.  The second showed all the work that was yet to be done.  The union been debating whether one day of action was enough, but the maps sealed the deal.  They came back for a second blitz.

Or Risk a Feeling of Wasted Effort?  Inspired by my political work, my mother canvassed for the first time for Elizabeth Warren during GOTV 2012.  She called me afterwards to say, “That was such a waste of time!  I knocked on all these doors and only talked to three people.”  I tried to assure her that it wasn’t a waste of time, because everyone’s efforts together added up to a lot of doors hit and overall increased turnout.  I’m not sure I convinced her.

A picture truly is worth a thousand words!  (and dozens of volunteer shifts)

A picture truly is worth a thousand words!  (and dozens of volunteer shifts)

I can tell my mother that her time was well spent, but it’s much more effective to show it. Empower Engine’s field maps are incredibly effective at motivating volunteers to come back.  They are automatically updated every night from VAN data, so they’re quick and easy to use.  It’s not too late to sign up now!  

 

A word from the WA Coordinated Campaign

A word from the WA Coordinated Campaign

Empowerment is the essence of organizing. It is a challenging process through which the goals of an individual become the goals of a community. To be successful in overcoming this challenge, an organizer must communicate to each member of the community how their individual contributions accomplish a shared goal.

A penetration map from 2014 efforts in Washington State. Such maps energize volunteers and staff alike

In my experience spanning several statewide election cycles in Washington State, I can think of few tools that unlock the unique communicative power of GIS technology to build community consensus around shared goals quite like Empower Engine. Organizers who are fluent in the program are able to create critical buy-in from individual volunteers, community organizations, and allied groups at a much faster rate than those who are not. In 2014, our volunteer recommitment rates correlated positively with the number of Empower Engine log-ins per day, meaning our organizers who were using the technology to communicate needs to their volunteers were much more likely to have those individuals come back to complete another shift.

For our Data Team, Empower Engine is a crucial asset. As we're parsing voter contact targets, divvying up organizer turfs, and making decisions about how to split or combine portions of our target universe, we consistently use Empower Engine to more accurately understand how our decisions will impact the day to day experience of our field team and volunteers.

In 2014, we relied on Empower Engine to work with our allies in the state who were providing volunteer resources for our voter contact program. I remember us shading our precincts deeper shades of blue depending on how much of our target universe we had contacted in a given day. On more than one occasion, we were able to ask for more help knocking doors because folks wanted to make sure we turned a particular district completely blue, and were willing to commit more resources to make that happen!

In 2016, our partnership with Empower Engine has allowed us to multiply our electoral impact by leaps and bounds over previous election cycles. Our ability to build consensus around the work that needs to be done, engage key allied organizations in a meaningful way, and provide our organizers capacity to become successful leaders in their own communities is unmatched. I know we'll be successful in 2016 because we can count on the Empower team to provide us the tools we need to get the job done every step of the way.

Max Brown
Coordinated Campaign Director
Washington State Democrats

Categorize it.

The Categorizer, as we have fondly coined our newest feature, is a way to categorize nearly anything geographically. In layman's terms it allows you  you to track anything you want about a district.  It is particularly helpful if you want a way to create custom districts, quickly and effortlessly but it does so much more.  

You can visually track: what’s winnable, which districts you want to target, where you have held  events, where you have Precinct Committee Officers, etc...  The list goes on and on.

I have been using the Categorizer in a sales capacity to track which state parties have received a demo, scheduled a trial or have completed a trial of Empower Engine and which states haven't yet.

It's been interesting to see the patterns and trends that have emerged simply by putting that data on a map instead of just having it sit in a CRM or a spreadsheet.

How would you use the Categorizer? Leave us a comment and let us know!

Hello world!

Hello! My name is Tracey Whitten and I recently joined Empower Engine to run the Sales, Marketing, and Customer Success team

I came to Empower Engine because it combines two of the things I love most: grass roots organizing and startups.  For more than five years I worked as an labor organizer on campaigns for people without unions who wanted one and for people who had unions but wanted to grow their membership. I made the decision to jump into the startup world last year to see if I could impact change from a different platform and I've had a blast so far.

Good turf is powerful for running an effective ground-game on a campaigns. But without the time or the know-how to create your own maps this can be a huge challenge. And that's the beauty of Empower Engine. You no longer have to wait for a Data Director (or whoever is in charge of creating turf) to make maps for you to get your field campaign running. Empower Engine can create a plethora of maps within days that you can share with your team immediately.

My favorite part of the tool so far are the field data maps. Being able to visualize campaign progress over a map is much more motivating and satisfying to me than an excel spreadsheet any day.

 and this is just one example of the many different data layers Empower Engine offers.

 Geeking out yet? Stay tuned as I post more tidbits about our platform as we head into the 2016 General Elections! Interested in trying it for yourself? Contact info@empowerengine.com or (206) 632-7647

and let's chat!

Cheers

Tracey